Generation Like

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60 min.


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Today, with the help of social media, teens are able to interact directly with their culture — artists, celebrities, movies, brands and even one another — in ways never before possible.

Frontline correspondent Douglas Rushkoff  explores how the teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. It's an evolving and complicated relationship between teens and the companies that are working hard to target them.

Teen use of social media sometimes includes attempts to attract attention by sharing instances of outrageous, provocative, or dangerous behavior. Therefore, Generation Like includes moments that involve potentially offensive language and sexually suggestive behavior and language.

For more than 30 years, Frontline has built a reputation for powerful reporting that tackles the tough, controversial, and complex stories that shape our time. Frontline does not take a position on Generation Like, rather it shines a light on one of the most pervasive social transformations of our time.

 

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